image image

Remember when I did this Mind Map to find topics for my magazine? Well, today I made more. And more. And then I had a thought: In the next few months, I will design three magazines. And afterwards, I won’t design more of these ones. It’s not an ongoing project; it’s my Master’s Thesis. So I thought: It’s maybe a good idea to have a similar topic for all three of the magazines. I thought of a title like “Eat. Pray. Love”; three topics that answer ONE question.

Then I spoke with a good friend in Weimar (N., maybe I will mention her more often); and she suggested that I should find a topic from greek mythology - to have a nice contrast to the super modern digital world. Well, I did some research in this direction, but couldn’t find anything useful except the greek/roman gods…and they are too many for three magazines.

So I went back to my mind map and found ideas like “money”, “war”, “religion” or “love” there: Very profound human ideas. And because I’ve always been a huge fan of the questions concerning the meaning of life, I did some research in this direction. And from there Wikipedia brought me straight to motivation models - and that’s where I still are. First I thought of taking the needs pyramid of Maslow as different topics for my magazines - but there are five steps, and I have three magazines planned. So I went on and found the ERG Theory of a guy named Alderfer.

Alderfer actually thought of the same pyramid Maslow created, but with only three steps. His idea: First humans have to cover existential needs, then social ones, and finally they can take care about their growth. I will take one specific aspect of these three needs and make a magazine about it (and the Web): First about “Money and the Web”, then “Love and the Web” and finally “Success and the Web”. These are still broad contents and it’s possible that I will specify them even more (e.g. “Bitcoins” or “Investing” instead of Money). Let’s see.