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That’s from our last “Arbeitsgruppe Abschlussklasse” (task force graduation class): A (totally debatable and subjective) categorization of some sub-fields of visual communication; with magazine design right in the middle between Ratio and Emotion and between Minimalism and Complexity.

The most interesting part are maybe my magazines in the 2-by-2-matrix, with the 1st magazine being beyond the (my) borders of magazine design too complex and too communicative. I always called it “poster design” – here is the proof!

The 2nd magazine, however, is too “book-like”: To less communicative / story-telling / emotion-transporting; and too minimalistic and with too much white space in it.

The 3rd magazine – that’s the goal – is supposed to be right in the middle. I won’t achieve this, but I actually I’m glad if it’s just within the borders of magazine design.

Let’s see how it’s going to turn out.